High Road Communications

I had an epiphany last year while I was on maternity leave with my second child. When I read that we really had only ten years to reduce our greenhouse gas emissions or face dismal consequences, it suddenly became very clear to me. I realized that if we don’t make this happen - instead of dealing with common preteen calamities like making the soccer team and noticing boys - my children would be contemplating catastrophic climate change.

Putting my family into the equation was enough to finally awaken my environmental consciousness. I’m lucky that I work for a company where I can apply my passion to my core competence. High Road has committed to being carbon neutral by the end of 2008. We’re already well on our way with the company setting a target to reduce paper usage by at least 30 per cent, purchasing carbon credits to offset flight travel and implementing a Green IT Makeover.

High Road is also helping burgeoning clean technology companies get the word out about new ways to provide renewable energy. This fledgling industry will only grow when clean technology companies are supported by government at all levels. There are strong footholds being established with agencies like Sustainable Development Technology Canada doling out a billion dollars in cash and repayable loans to companies who develop viable pollution-reducing technologies and bio-fuels. It’s a good step in the right direction because the US and Canada rank first and third with the highest carbon emissions per person on the globe. I think that living on our beautiful planet is a privilege and we have an obligation to give back.

Help North America clean up its act. Be the change.