High Road Communications Establishes New Client Policy: Drop All Clients Not Participating in Social and Digital Media*
Through interactive activities such as blogger relations, Twitter programs, vidcasts and podcasts, news aggregators, wikis, online community management and forums, High Road is helping clients transcend communications and allow them to connect with their customers more intimately than ever before
Hear more from Justin Creally about how High Road is working with its clients to engage consumers using social/digital strategies at tonight’s IABC/Toronto session: The Consumer Is Shouting! Are You Listening?
“Social and digital media programs are no longer a nice to have, they’re a must. We’re beyond the days of dabbling in social networks and our clients get that.” – Justin Creally, Senior Vice President and Partner of High Road Communications
“From blogs, podcasts and social networks to mobile messaging, unconferences and niche communities, our clients clearly understand the value of connecting through non-traditional communications channels.” – Justin Creally, Senior Vice President and Partner of High Road Communications
The ComScore Digital Year in Review: Canada report shows that, by the end of 2008, 70 per cent of Canadians were active online, of which 80 per cent were reached by some form of conversational media, including blogs and online communities.
IABC/Toronto: The Consumer Is Shouting! Are You Listening?
Canadian social media reality check
Social media marketing beginners guide
Making things click online is smart business
High Road Communications shapes communications strategies for technology and digital lifestyle companies in the United States and Canada. Since 1996, High Road has pushed the boundaries of traditional public relations with creative ideas and integrated thinking that connects all aspects of marketing and communications. The company has 85 employees in five offices including Toronto, San Francisco, Ottawa, Montreal and Vancouver. For more information on the company and our areas of specialization, please visit http://www.highroad.com
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Bold statement. Brash and ballsy.
I’m assuming that your clients don’t actually have to hire High Road to handle their social/digital media in order for you to work with them. They simply have to be “participating.” But doesn’t every client “participate in social and digital media” in some form or fashion? I would hazard a guess that every one of your clients has a web presence of some sort. Does that count as “digital media?”
Dave
By David Jones on Apr 28, 2009David, thanks for the comment. You are right in that every company participates to varying degrees. The goal is to serve a wake-up call to communicators (agency and client side alike), dial it up and look for the right opportunity to participate. As you know we’ve been doing digital work for quite some time but we all still have new biz meetings where companies question whether to get involved. Standing on the sidelines is no longer an option.
By Justin Creally on Apr 28, 2009So am I being too literal here? Did I miss the cheekiness? Does the asterisk mean that you don’t have to drop any because all your clients are into social/digital media?
By David Jones on Apr 28, 2009You are right, we don’t need to drop any clients (Sorry, TF). But it doesn’t weaken the message: companies can’t ignore the social/digital media oppty. We are betting the farm on it.
By Justin Creally on Apr 28, 2009Hi Justin,
I am currently a Public Relations Post-Graduate student at Humber College. We have been discussing the importance of social media in class extensively over the past few months. I am wondering, if a non-profit organization having little to no experience with social media approached your agency for help, would you accept them as your client and assist them with utilizing various social media tools as part of the communications plan?
Do communications agencies such as High Road help smaller organizations enter into the social media world?
Thank you.
By Beata Rydyger on Jun 10, 2009