This morning, @AdLounge interviewed @MiaWedgbury, CEO, High Road Communications, to gain insight into ?how High Road continues to be one of the most highly acclaimed PR firms in North America.?  The 30-minute TWITTERview, of a series of 20 to take place before Art from the Unexpected is unveiled on June 16th, discussed Mia?s creative contribution to the show, High Road?s unique approach to facilitating ?Eureka? moments and key insight into the ingredients needed for successful and fully integrated communications. 

TWITTERview highlights:

On High Road?s new client policy…
- adlounge@miawedgbury U boldly annc?d ur dropping all clients that won?t particip in social med. Explain&how was this received? http://bit.ly/pmkJ2
- miawedgbury@adlounge We are def putting everything into the digital basket. limitless possibilities
- miawedgbury@adlounge I think it shocked our competitors but it didn?t shock our clients. They are already fully integrated

On Justin Creally being appointed president…
- adlounge@miawedgbury And with the appoint?nt of Justin Creally as new Pres, what changes might this bring? #adlounge #artunexpected
- miawedgbury@adlounge Justin has been a driving force behind our digital transformation. Expect to see more bold, exciting things from HRC

On fostering a creative culture at High Road…
- adlounge@miawedgbury via @nixshi Interested in ur comment about innovation. What do u do 2 go outside agency/client walls for ideas? #artunexpected
- miawedgbury@adlounge there?s a great patio across the street . We r an agency that lives online, lptps & search are in every brainstorm
- miawedgbury@adlounge We never brainstorm with the same people. We switch up teams, people, levels. Next wk we have a bunch of students coming in

Full TWITTERview transcripts are available via Ad Lounge Talk.