High Road Communications

Email overloadus, document versionitis, date conflictus, call log invisibilitus – these are challenges that all companies and communication departments can relate to.  How many policies and guidelines have you implemented to help manage the flow of information in your organization to keep everyone on the same page?

The boom of sites like Facebook and Windows Live Space has demonstrated that even teenagers understand the importance of keeping relationship information in a centralized location.  So why do communications departments try to piece media databases, monitoring and measurement tools, distribution services, CRM together? High Road client dna13 has an interesting perspective on something they call stakeholder networking, the business world’s version of social networking.

Natalie Sauve