High Road Communications

As an agency focused on tech and digital lifestyle, we see a lot of companies trying to tap into MTV-cool trends. At the same time, many product marketers are focused on “personalization” and empowering their customers to make the product their own.

It is hard to argue with the success of this strategy. Check out Xbox (client) and their faceplates on Xbox 360 and of course Apple’s ipod customization of colors and engraving.

But sometimes it seems like worlds colliding.

Check out this press release from today, describing http://www.pimpmylift.ca. It is an online marketing promotion from forklift company MasterLift encouraging people to Join the Forklift Revolution. I don’t have a warehouse or any particular use for a forklift myself. And that is too bad because my pimped out lift is sick. Very sick.