High Road Communications

High Road co-founder and president Mia Wedgbury will be talking about new ways to market the Toronto technology sector during the opening session of Toronto Technology Week (TTW) on May 28th. More information about the “State of the Nation” event can be found here.

There are many events every day during TTW, including mesh, the Canadian New Media Awards, the first Annual Municipal Wireless Applications Conference, and EnterpriseCamp. The events calendar on the TTW website provides an overview and more information about all events.

As part of a Globe and Mail special about “Technology in the GTA”, Mia spoke with Paul Lima about “some of the PR challenges and opportunities facing tech companies in the Greater Toronto Area” and “how this metropolis should position itself as a global high-tech hub.”

How should Toronto tech companies market themselves to the world?
First, they should stop being afraid of mentioning that they are Canadian and located in Toronto. They think being in Toronto, as opposed to Silicon Valley, isn’t good. But look at Waterloo and Ottawa - the tech companies in those cities have a much greater sense of pride. Why do Waterloo entrepreneurs talk about innovation and their city with great pride?
We have to be prouder about Toronto and talk it up more. But in some ways, this reluctance reflects Toronto’s image of itself. The Toronto Technology Week [May 28-June 1] is a great opportunity to talk about Toronto.

The full interview is available online here.