Highroad Communications

The 2009 NHL All-Star Weekend brought all the excitement and passion of the game to life in Montreal.
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Die hard fans get up close and personal with Jason Spezza in Reebok’s sleek private media lounge.
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Canada’s Olympic hopefuls talked about their excitement, dreams and challenges leading up to the big event
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To kick-off the Toronto Maple Leafs season opener, Smirnoff Ice hosted a game of vertical hockey on a 60’ billboard, 10 stories in the air – a North American first.
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CCM Hockey launched NHL superstar Alexander Ovechkin into the world of fashion...
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MSN Canada reached out to the blogging community with a number of vidcasts about its new Windows Live Maps service.
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Neptec boosts its profile with a media relations campaign around the NASA space shuttle Discovery Return to Flight mission launch
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The Chocolate Phone from LG Electronics was one of the most eagerly anticipated mobile phones of 2006. The Canadian launch brought out 120 members of the media and, thanks to a live fashion show, turned into one of Toronto’s hottest parties of the fall season.
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Agfa HealthCare: wanted to spread the word about the success of its PACS technology. High Road Ink and Agfa asked customers from across Canada to tell their stories about how PACS technology had helped increase hospital efficiency.
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PR on the High Seas - Disney’s game division, Disney Interactive Studios, had very high expectations for the video game Pirates of the Caribbean: Dead Man's Chest, and wanted a big, splashy launch event. What better way to get splashy than throwing a pirate-themed bash aboard a 165-foot Schooner!
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Microsoft Canada was preparing to launch its highly-anticipated new PC game, Dungeon Siege, into the Canadian market. Some good buzz had been built for Dungeon Siege prior to the launch, and the goal was to make a big splash to secure mainstream coverage for the game. High Road stepped up to provide a big-picture strategy to help Microsoft Canada achieve its goal of increasing awareness about the hot new game...
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MDS Nordion needed to inform key journalists of the new division and how it was addressing the OIM market. However, despite the launch of the division, it appeared that Oncology Software Solutions had little to no profile in the U.S. trade press...
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Give ‘Em the Gears – Xbox Canada held an exclusive, invite only event for Xbox community in November 2006. The super-secret preview of the highly anticipated Xbox 360 game Gears of War gave Xbox fans a chance to play the game before anyone else in Canada.
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NGRAIN boosts its trade show experience with a targeted media campaign at the Interservice/Industry Training, Simulation and Education Conference.
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