Highroad Communications

client success stories

MSN Canada
MSN Canada reached out to the blogging community with a number of vidcasts about its new Windows Live Maps service.
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Neptec
Neptec boosts its profile with a media relations campaign around the NASA space shuttle Discovery Return to Flight mission launch
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LG Electronics Canada
The Chocolate Phone from LG Electronics was one of the most eagerly anticipated mobile phones of 2006. The Canadian launch brought out 120 members of the media and, thanks to a live fashion show, turned into one of Toronto’s hottest parties of the fall season.
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Agfa HealthCare
Agfa HealthCare: wanted to spread the word about the success of its PACS technology. High Road Ink and Agfa asked customers from across Canada to tell their stories about how PACS technology had helped increase hospital efficiency.
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Disney Interactive Studios
PR on the High Seas - Disney’s game division, Disney Interactive Studios, had very high expectations for the video game Pirates of the Caribbean: Dead Man's Chest, and wanted a big, splashy launch event. What better way to get splashy than throwing a pirate-themed bash aboard a 165-foot Schooner!
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Microsoft Home and Entertainment Games
Microsoft Canada was preparing to launch its highly-anticipated new PC game, Dungeon Siege, into the Canadian market. Some good buzz had been built for Dungeon Siege prior to the launch, and the goal was to make a big splash to secure mainstream coverage for the game. High Road stepped up to provide a big-picture strategy to help Microsoft Canada achieve its goal of increasing awareness about the hot new game...
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MDS Nordion Oncology Software Solutions
MDS Nordion needed to inform key journalists of the new division and how it was addressing the OIM market. However, despite the launch of the division, it appeared that Oncology Software Solutions had little to no profile in the U.S. trade press...
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Xbox Canada
Give ‘Em the Gears – Xbox Canada held an exclusive, invite only event for Xbox community in November 2006. The super-secret preview of the highly anticipated Xbox 360 game Gears of War gave Xbox fans a chance to play the game before anyone else in Canada.
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NGRAIN
NGRAIN boosts its trade show experience with a targeted media campaign at the Interservice/Industry Training, Simulation and Education Conference.
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client success tag cloud

analyst & influencer blogging community consumer technologies creative communications events hardware & design high impact programs high road connect high road ink industries & verticals interactive entertainment media relations services & security social marketing software telecom & wireless trade shows vidcasts xbox

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High Road Clients

At High Road Communications, we are driven by our commitment to our clients. We develop strategically tailored public relations programs for technology and lifestyle companies in Canada and the United States.

CONSUMER TECHNOLOGIES


[ > ] Canon Canada [ > ] LG Electronics Canada [ > ] Microsoft Canada – Entertainment & Devices Division [ > ] MSN Canada [ > ] The Judy Project

INDUSTRIES & VERTICALS


[ > ] Activplant [ > ] Agfa HealthCare [ > ] BrainLAB [ > ] CMC Microsystems [ > ] Microsoft Canada – Industry Solutions [ > ] MOSAID [ > ] Neptec [ > ] NGRAIN [ > ] Presagis

INTERACTIVE ENTERTAINMENT


[ > ] Audiokinetic [ > ] Breakthrough New Media [ > ] D-BOX [ > ] Disney Interactive Studios [ > ] Entertainment Software Association of Canada [ > ] Montreal International Game Summit [ > ] SIRIUS Canada [ > ] Universal Studios Home Entertainment [ > ] Xbox Canada

SOFTWARE & SERVICES


[ > ] Bioscrypt [ > ] CIPA [ > ] CMS Consulting [ > ] CompuCom Systems [ > ] Fortiva [ > ] Habanero [ > ] Jaded Pixel [ > ] Layer 7 [ > ] Marqui [ > ] Moneris Solutions [ > ] Microsoft Canada – Commercial Products and Solutions [ > ] Multiplied Media [ > ] Nexient Learning [ > ] OmniRim [ > ] Radialpoint [ > ] Taleo Canada

TELECOM & WIRELESS


[ > ] Aastra [ > ] Avaya Canada [ > ] Brightroam [ > ] BTI Systems [ > ] Microsoft Canada – Mobile Devices and Software [ > ] Sierra Wireless [ > ] Solace Systems [ > ] SOTI