Highroad Communications

TORONTO, June 16, 2008 – High Road Communications today announced that BrandIntel, a leader in online consumer intelligence solutions, has selected High Road as its public relations agency of record for North America.

BrandIntel extends beyond conventional consumer trend research, using its proprietary technology, iterative human analysis and proven best practices, to draw actionable insight from online consumer discussions. By analyzing the psychographic aspect of consumer-generated content on forums and blogs, BrandIntel offers clients expertise to become effective customer centric organizations that can capture market share, boost brand equity and manage market reputation. Using a unique analysis process, BrandIntel provides clients with the insight required to identify predictive behaviour and change business strategies.

“The anatomy of online discussions is dramatically changing and we are experiencing high demand for our differentiated intelligence and services,” said Brad Silver, Co-CEO of BrandIntel. “As we grow our company it is important that we communicate with businesses the opportunity to become customer-centric organizations. Steps they need to take to become market leaders. High Road offers a unique brand of creativity, especially when it comes to the world of social media and Web 2.0, which is exactly what we are looking for in a PR agency.”

“BrandIntel has pinpointed the importance of consumer-generated content and online communication as an integral part of business intelligence that shapes smart marketing and business strategies,” said Martin Hofmann, Senior Vice President, Software, Services & Security Group, High Road Communications. “We look forward to helping the company reach its communications goals and extend its leadership position in the North American enterprise market.”

About BrandIntel

BrandIntel, a Brandimensions Inc. company translates consumer-generated content into reliable intelligence, providing businesses with foresight to dynamically influence the markets they serve. The company offers an information-delivery platform combining human intelligence with award-winning technology for the most trusted market data in the industry. The BrandIntel data helps businesses validate critical business decisions, uncover new opportunities for value creation, and get closer to customers. BrandIntel works with Fortune 1000 companies and is headquartered in Toronto, Canada, with offices in the United States. For more information, please visit www.brandintel.com.

About High Road Communications

High Road Communications is an award-winning public relations firm serving technology and digital lifestyle companies across North America from offices in Toronto, Ottawa, Montreal and Vancouver. Since 1996, High Road has helped clients drive awareness, credibility and sales worldwide through customized communications programs. The agency’s expertise is channeled into six practice groups: Consumer Technologies; Hardware, Display & Design; Industries & Verticals; Interactive Entertainment; Software, Services & Security; and Telecom, Networking & Wireless. High Road is ranked as the No. 2 small and medium employer in Canada by Queen’s School of Business and Queen’s Centre for Business Venturing. For more information, please visit www.highroad.com.