High Road News
A Voice in the Social Media Wilderness
High Road Communications connects clients with online communities through new digital communications division
TORONTO, June 20, 2006 – High Road Communications has synthesized agency talent, experience and passion in a new social media and digital marketing division. Managed by a team of seasoned communicators who specialize in the online and social media spaces, the new service provides a potent mix of traditional media relations and forward-looking technological knowledge to deliver effective, relevant and results-driven campaigns to the audiences that matter.
“Technology is driving rapid change in how we create and consume information. Online tools like blogs, podcasts and social networks are having a profound impact on the way companies and brands are perceived,” said Justin Creally, senior vice president and partner, High Road Communications. “High Road's social media and digital marketing division enables our clients to move from conventional “push” communications into a two-way dialogue with their target audiences to drive positive awareness and create customer connections.”
The new division supports all High Road account teams in creating social media and digital marketing programs for fully integrated PR campaigns, and develops its own unique client projects. The team uncovers the best strategy for each client, generating exposure that consistently exceeds expectations through services including:
The High Road team has the proven ability to get their clients' voices heard in the online, offline and wireless worlds. The company has earned a solid track record in creating effective social media and direct-to-consumer campaigns with work for clients like Microsoft Canada and Buena Vista Games.
About High Road Communications
High Road Communications is an award-winning public relations firm serving technology and digital lifestyle companies. Since 1996, High Road has helped clients drive awareness, credibility and sales worldwide through customized communications programs. The agency's expertise is channelled into six practice groups: Consumer Technologies; Hardware, Display & Design; Industries & Verticals; Interactive Entertainment; Software, Services & Security; and Telecom, Networking & Wireless. High Road is ranked as the No. 2 small and medium employer in Canada by Queen's School of Business and Queen's Centre for Business Venturing. For more information, please visit http://www.highroad.com.
TORONTO, June 20, 2006 – High Road Communications has synthesized agency talent, experience and passion in a new social media and digital marketing division. Managed by a team of seasoned communicators who specialize in the online and social media spaces, the new service provides a potent mix of traditional media relations and forward-looking technological knowledge to deliver effective, relevant and results-driven campaigns to the audiences that matter.
“Technology is driving rapid change in how we create and consume information. Online tools like blogs, podcasts and social networks are having a profound impact on the way companies and brands are perceived,” said Justin Creally, senior vice president and partner, High Road Communications. “High Road's social media and digital marketing division enables our clients to move from conventional “push” communications into a two-way dialogue with their target audiences to drive positive awareness and create customer connections.”
The new division supports all High Road account teams in creating social media and digital marketing programs for fully integrated PR campaigns, and develops its own unique client projects. The team uncovers the best strategy for each client, generating exposure that consistently exceeds expectations through services including:
- Blog/ chat/ forum relations – targeting online journalists, enthusiast and special interest sites
- Online community relations – engaging online enthusiasts, brand Ambassadors, and promoting positive community partnerships
- Experiential marketing – creating innovative programs that deliver direct-to-consumer, grassroots and hands-on experiences
The High Road team has the proven ability to get their clients' voices heard in the online, offline and wireless worlds. The company has earned a solid track record in creating effective social media and direct-to-consumer campaigns with work for clients like Microsoft Canada and Buena Vista Games.
About High Road Communications
High Road Communications is an award-winning public relations firm serving technology and digital lifestyle companies. Since 1996, High Road has helped clients drive awareness, credibility and sales worldwide through customized communications programs. The agency's expertise is channelled into six practice groups: Consumer Technologies; Hardware, Display & Design; Industries & Verticals; Interactive Entertainment; Software, Services & Security; and Telecom, Networking & Wireless. High Road is ranked as the No. 2 small and medium employer in Canada by Queen's School of Business and Queen's Centre for Business Venturing. For more information, please visit http://www.highroad.com.
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