High Road News
ATI Technologies Selects High Road Communications as North American Public Relations Agency
World leader in graphics and video taps High Road's expertise in digital lifestyle, mobility and deep tech to expand its industry leadership
TORONTO, May 23, 2006 – High Road Communications today announced that ATI Technologies Inc., a pioneer, innovator and market leader in the graphics industry, has selected High Road as its public relations agency of record for North America.
ATI Technologies is the driving force behind premium graphics in desktop and laptop PCs, digital televisions, cell phones and video game consoles worldwide. High Road will work closely with the company to develop an integrated communications strategy to build brand awareness for ATI and demonstrate the importance of graphics within the digital home and in today's workplace.
“We are impressed with the strategic thinking, creativity and passion that High Road brings to our business,” said Chris Evenden, Director, Public Relations, ATI Technologies Inc. “High Road's communications process enables us to choose the best method of reaching key audiences, from traditional media relations and blogs to viral marketing and events. High Road will help us take our PR programs to the next level and positively impact our business.”
“The graphics and video capabilities on laptop computers, cell phones, and televisions are accelerating at an amazing pace. Today's digital entertainment and business applications require top of the line graphics because sometimes, looks really are everything,” said Justin Creally, SVP and Partner, High Road Communications. “We are very excited about working with an established leader such as ATI Technologies and look forward to helping them further strengthen their market leadership position.”
High Road Communications
Tel: 416.644.2256
jcreally@highroad.com
TORONTO, May 23, 2006 – High Road Communications today announced that ATI Technologies Inc., a pioneer, innovator and market leader in the graphics industry, has selected High Road as its public relations agency of record for North America.
ATI Technologies is the driving force behind premium graphics in desktop and laptop PCs, digital televisions, cell phones and video game consoles worldwide. High Road will work closely with the company to develop an integrated communications strategy to build brand awareness for ATI and demonstrate the importance of graphics within the digital home and in today's workplace.
“We are impressed with the strategic thinking, creativity and passion that High Road brings to our business,” said Chris Evenden, Director, Public Relations, ATI Technologies Inc. “High Road's communications process enables us to choose the best method of reaching key audiences, from traditional media relations and blogs to viral marketing and events. High Road will help us take our PR programs to the next level and positively impact our business.”
“The graphics and video capabilities on laptop computers, cell phones, and televisions are accelerating at an amazing pace. Today's digital entertainment and business applications require top of the line graphics because sometimes, looks really are everything,” said Justin Creally, SVP and Partner, High Road Communications. “We are very excited about working with an established leader such as ATI Technologies and look forward to helping them further strengthen their market leadership position.”
ABOUT ATI TECHNOLOGIES
ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics, PC platform technologies and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With fiscal 2005 revenues of US $2.22 billion, ATI has more than 3,400 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).ABOUT HIGH ROAD COMMUNICATIONS INC.
High Road Communications is an award-winning public relations firm serving technology and digital lifestyle companies. Since 1996, High Road has helped clients drive awareness, credibility and sales worldwide through customized communications programs. The agency's expertise is channelled into six practice groups: Consumer Technologies; Hardware, Display & Design; Industries & Verticals; Interactive Entertainment; Software, Services & Security; and Telecom, Networking & Wireless. High Road is ranked as the No. 2 small and medium employer in Canada by Queen's School of Business and Queen's Centre for Business Venturing. For more information, please visit http://www.highroad.com.FOR MORE INFORMATION, CONTACT:
Justin CreallyHigh Road Communications
Tel: 416.644.2256
jcreally@highroad.com
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