High Road News
NGRAIN selects High Road to lead North American PR program
High Road's defence technology expertise and North American reach will help drive media awareness of award-winning Canadian 3D software innovator
VANCOUVER, February 15, 2006 – High Road Communications today announced that NGRAIN Canada Corp. (NGRAIN) has appointed High Road as its public relations agency of record. High Road will work closely with NGRAIN to promote awareness of the company's award-winning 3D training solutions with media and industry influencers across Canada and the U.S.
Ranked as one of the top defence technology providers in Canada, NGRAIN develops interactive 3D maintenance training solutions that help accelerate learning on complex equipment used by the defence industry. NGRAIN solutions help reduce the cost and logistics of training by turning common PCs into training centres with unmatched 3D interactivity, and empowering everyday computer users to produce information-rich virtual training equipment quickly and easily.
“The defence industry requires easy-to-use, highly effective and cost-efficient 3D maintenance training solutions. NGRAIN sees this market as an excellent niche for our products and a fantastic opportunity for growth,” said Anil Sabharwal, Vice President, Marketing & Global Markets, NGRAIN Canada Corp. “High Road is a creative, strategic agency with strong media relationships and a proven track record in getting results – we're excited to be working with them to help us grow in the North American market.”
As agency of record, High Road will provide NGRAIN with public relations support in Canada and the U.S., and will promote awareness of the company's brand and award-winning products through targeted media outreach and a campaign promoting NGRAIN's innovative 3D training technology.
“NGRAIN's 3D graphics technology takes training simulation to the next level. It can help the defence industry reduce costs and simplify personnel training,” said Martin Hofmann, senior vice president, High Road Communications. “We're thrilled that NGRAIN has chosen High Road to promote a technology that helps ensure the safety of the men and women serving in the armed forces.
More information can be obtained at http://www.ngrain.com.
Senior Vice President, High Road Communications
Tel: 416-368-8348
mhofmann@highroad.com
VANCOUVER, February 15, 2006 – High Road Communications today announced that NGRAIN Canada Corp. (NGRAIN) has appointed High Road as its public relations agency of record. High Road will work closely with NGRAIN to promote awareness of the company's award-winning 3D training solutions with media and industry influencers across Canada and the U.S.
Ranked as one of the top defence technology providers in Canada, NGRAIN develops interactive 3D maintenance training solutions that help accelerate learning on complex equipment used by the defence industry. NGRAIN solutions help reduce the cost and logistics of training by turning common PCs into training centres with unmatched 3D interactivity, and empowering everyday computer users to produce information-rich virtual training equipment quickly and easily.
“The defence industry requires easy-to-use, highly effective and cost-efficient 3D maintenance training solutions. NGRAIN sees this market as an excellent niche for our products and a fantastic opportunity for growth,” said Anil Sabharwal, Vice President, Marketing & Global Markets, NGRAIN Canada Corp. “High Road is a creative, strategic agency with strong media relationships and a proven track record in getting results – we're excited to be working with them to help us grow in the North American market.”
As agency of record, High Road will provide NGRAIN with public relations support in Canada and the U.S., and will promote awareness of the company's brand and award-winning products through targeted media outreach and a campaign promoting NGRAIN's innovative 3D training technology.
“NGRAIN's 3D graphics technology takes training simulation to the next level. It can help the defence industry reduce costs and simplify personnel training,” said Martin Hofmann, senior vice president, High Road Communications. “We're thrilled that NGRAIN has chosen High Road to promote a technology that helps ensure the safety of the men and women serving in the armed forces.
ABOUT NGRAIN
NGRAIN delivers interactive 3D training solutions to the defence industry. The company's solutions accelerate maintenance training on complex equipment and enable first-time-right repairs, resulting in greater operational readiness at lower cost. By delivering an unsurpassed level of 3D interactivity on common PCs, and empowering everyday computer users to rapidly produce information-rich virtual equipment to enhance existing electronic training materials, NGRAIN is unique in its ability to transform training and optimize operations at a significantly lower cost. NGRAIN customers include the United States Army, the United States Air Force, the Canadian Department of National Defence and Lockheed Martin. NGRAIN also licenses its breakthrough graphics technology to leading organizations across multiple industries and application areas.More information can be obtained at http://www.ngrain.com.
ABOUT HIGH ROAD COMMUNICATIONS INC.
With offices in Toronto, Ottawa, Montreal and Vancouver, High Road Communications is Canada's largest and most experienced public relations agency dedicated exclusively to serving technology and digital lifestyle companies. For more information please visit http://www.highroad.com.FOR MORE INFORMATION, CONTACT:
Martin HofmannSenior Vice President, High Road Communications
Tel: 416-368-8348
mhofmann@highroad.com
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