Highroad Communications

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Positive Ink

Home and Decor: "When high-tech meets high style, Life's Good"

Article by Elisa Krovblit, June 2007

Client: LG Electronics
Summary: THome and Décor featured a two-page profile on LG’s 2007 digital appliance product line, focusing on the company’s innovation story and why their kitchen and laundry appliances are a top choice for style-conscious Canadians. The journalist Elisa Krovblit was invited to attend the US appliance convention where these products were introduced which led to this exclusive feature on LG.