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Positive Ink

Globe and Mail: "Demanding online users insist on 'real' experiences"

Article by Dan McLean, May 2007

Client

Microsoft Canada, DPE Team

Summary

The Globe and Mail featured this article by contributing columnist, Dan McLean, on Microsoft’s MIX07 conference news.  The article focused on why companies need to build highly compelling online applications for web surfers to drive dollars to the bottom line.  Specifically, Dan focused on Canadian Microsoft partner Advanced Momentum Solutions and the rich media application it built for SickKids Foundation to help it increase donations.  Dan McLean was invited to attend Microsoft’s MIX07 conference where a Canadian user experience roundtable, featuring SickKids and Momentum, was held and which led to this exclusive feature for Microsoft.