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Positive Ink

Backbone: "Prices are down and competition up as the software giant hits the enterprise analytics market"

Article by Ian Harvey, July 1, 2007

Client

Microsoft Dynamics

Summary

The result of a briefing secured with Frank Falcone and Brad Wilson, this positive feature discusses Microsoft’s foray into the CRM space.  There are two Microsoft Dynamics spokespeople quoted, along with positive quotes from a partner and industry analyst. The article explains that while the big CRM market battle is between Oracle and SAP, people are not taking their eyes off Redmond.