Highroad Communications

media relations success stories

Neptec
Neptec boosts its profile with a media relations campaign around the NASA space shuttle Discovery Return to Flight mission launch
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LG Electronics Canada
The Chocolate Phone from LG Electronics was one of the most eagerly anticipated mobile phones of 2006. The Canadian launch brought out 120 members of the media and, thanks to a live fashion show, turned into one of Toronto’s hottest parties of the fall season.
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Disney Interactive Studios
PR on the High Seas - Disney’s game division, Disney Interactive Studios, had very high expectations for the video game Pirates of the Caribbean: Dead Man's Chest, and wanted a big, splashy launch event. What better way to get splashy than throwing a pirate-themed bash aboard a 165-foot Schooner!
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Microsoft Home and Entertainment Games
Microsoft Canada was preparing to launch its highly-anticipated new PC game, Dungeon Siege, into the Canadian market. Some good buzz had been built for Dungeon Siege prior to the launch, and the goal was to make a big splash to secure mainstream coverage for the game. High Road stepped up to provide a big-picture strategy to help Microsoft Canada achieve its goal of increasing awareness about the hot new game...
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MDS Nordion Oncology Software Solutions
MDS Nordion needed to inform key journalists of the new division and how it was addressing the OIM market. However, despite the launch of the division, it appeared that Oncology Software Solutions had little to no profile in the U.S. trade press...
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Media Relations

High Road understands the inner workings of the media business and what drives coverage. With many former journalists on staff, we know how to position your company's story and highlight its most compelling angles for targeted vertical and business press. Our relationships with key North American tech and business journalists are second to none. Over the past decade, media has come to rely on High Road to help them meet deadlines by providing quick access to solid stories and industry leaders. We capitalize on these relationships for the benefit of our clients every day.