analyst & influencer success stories
MDS Nordion Oncology Software Solutions
MDS Nordion needed to inform key journalists of the new division and how it was addressing the OIM market. However, despite the launch of the division, it appeared that Oncology Software Solutions had little to no profile in the U.S. trade press...
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Industry analysts influence media and public perceptions of a company and its products. High Road connects you with top industry analysts across North America, ensuring your company is included in major industry reports. We test client messages within the analyst community to ensure corporate strategy is in line with market needs. As well, we organize face-to-face and telephone briefings, and roundtable discussions, to provide reporters with third-party references.
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